Ralph Lauren’s fluffy mascot, Polo Bear, is now the star of his very personal animated movie.
The fashion brand dropped a teaser trailer in the present day for The Polo Bear Chronicles: Operation Black Tie, which marks Ralph Lauren’s first-ever animated undertaking. The playful story follows the bear as he units out to resolve a mysterious theft. And what a mission it’s because it finds him in motion that wouldn’t be misplaced in a movie starring James Bond or Ethan Hunt.
“In a quiet Manhattan townhouse, the place the jazz is clean, the tailoring sharper than a switchblade, lives one light bear,” a voice-over declares on the teaser. “With a style for the finer issues, along with his unlikely sidekick, a streetwise pigeon, they’re about to tug off probably the most refined artwork restoration of the century. From brownstone to seaside home, polo recreation to gala, they’ll outwit socialites and safety alike, all with out saying a phrase.”
The teaser dropped Monday on YouTube and social media, and the complete animated quick movie is scheduled to debut Aug. 14. See the teaser and stills from the undertaking beneath. The Polo Bear has lengthy been an organization staple, and he most just lately acquired a starring turn in home windows at firm shops in New York, Chicago, London and Tokyo through the vacation season 2024.
