A former Unilever govt whose shopper perception platform is utilized by almost a dozen of the world’s largest packaged items firms has raised hundreds of thousands of kilos to fund its growth.
Sky Information understands that Bolt Perception, which counts Unilever, Reckitt and Danone amongst its purchasers, will this week announce a £7m funding spherical led by Pembroke VCT.
Sources mentioned that Pembroke VCT, which has beforehand backed companies together with Me + Em, the ladies’s vogue model, had injected half of the capital.
Buyers together with 212, Lively Companions, Velocity, and TIBAS Ventures additionally participated within the spherical.
Bolt Perception’s platform combines AI-enabled workflows with human researchers to ship qualitative research in a fraction of the same old time, enabling them to attach reside with shoppers.
The corporate is led by co-founder and chief govt Hakan Yurdakul, who spent 14 years at Unilever in model technique and transformation roles, and fellow co-founder Kerem Turgay, its chief know-how officer.
Up to now, Bolt Perception has interviewed greater than 5 million shoppers and labored with greater than 150 manufacturers.
The brand new funding can be used to increase BoltChatAI globally with the purpose of strengthening its place in a worldwide insights market valued at roughly $153bn.
“Once we launched Bolt Perception in 2019, our mission was to deliver actual shopper voices into the guts of enterprise decision-making,” Mr Yurdakul mentioned.
“Since then, we have proven AI can supercharge the pace and high quality of analysis for the world’s main manufacturers.”
Andrew Wolfson, chief govt of Pembroke Funding Managers, mentioned: “Bolt Perception is an excellent instance of how AI can lead change in a longtime business by placing actual shopper voices on the coronary heart of decision-making.”
