Alongside the crisps within the snack aisle, supermarkets are actually stacking cabinets with roasted chickpeas, cheese bites and beef jerky. An array of high-protein alternate options is showing alongside low-fat and low-sugar meals. Dairy sections are full of hard-to-pronounce fare corresponding to skyr and kefir. Excessive-protein diets have change into mainstream. On social media, meals and health influencers advocate protein. Celebrities have made it fashionable to look robust, relatively than skinny. A pattern is verging on an obsession.