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British retail gross sales unexpectedly rose 0.4 per cent in March, earlier than Donald Trump introduced sweeping tariffs on US buying and selling companions, with sunny climate serving to gross sales in clothes and outside retailers.
Friday’s month-to-month knowledge from the Office for National Statistics confirmed that the amount of products purchased exceeded expectations of economists polled by Reuters, who had predicted a 0.4 per cent contraction.
Clothes and outside retailers reported that good climate boosted gross sales, although the will increase had been partially offset by falls in grocery store gross sales.
The determine adopted a 0.7 per cent enhance in February and a 1.4 per cent rise in January.
Nonetheless, the most recent retail sales knowledge doesn’t take within the influence from Trump’s tariff shock in April and the rise in enterprise and family prices taking impact this month.
Separate figures printed on Friday by analysis firm GfK confirmed that client confidence fell 4 factors to minus 23 this month, the bottom degree for properly over a 12 months.
Earlier within the week, the S&P International PMI indices confirmed that US tariffs and rising prices had additionally hit enterprise morale.
“Retail gross sales had been ticking alongside simply superb earlier than President Trump’s tariffs hit shoppers’ confidence,” mentioned Rob Wooden, economist on the consultancy Pantheon Macroeconomics.

Alex Kerr, economist on the consultancy Capital Economics, mentioned the retail gross sales determine would add 0.1 per cent factors to GDP within the first three months of the 12 months.
“However whereas at present’s retail gross sales knowledge confirmed that households spent a bit extra freely than anticipated in Q1, that will not final,” he added. “The drop in client confidence in April after the US tariff chaos means that households might begin to spend extra cautiously within the coming months.”
The UK economy carried out higher than anticipated firstly of the 12 months, with a 0.5 per cent rise in GDP in February pointing to quicker development throughout the primary quarter than the 0.25 per cent forecast by the Financial institution of England.
The Met Workplace reported that the UK had its third-sunniest March on document, serving to gross sales.
Gross sales in non-food shops, together with shops, clothes and family shops, rose by 1.7 per cent over the month, pushing them to the best degree since March 2022.
Within the three months to March, a much less risky measure of spending, gross sales had been up 1.6 per cent in contrast with the earlier three months, the quickest tempo since mid-2021.
Nonetheless the info pertains to the interval earlier than the US president introduced steep “reciprocal” tariffs on dozens of America’s buying and selling companions in early April, and a ten per cent responsibility on the UK, in a move that convulsed global markets.
The prices of many utilities for UK shoppers additionally rose in April, with street and stamp responsibility taxes additionally rising.
“We had been upbeat about UK client prospects earlier than the US lurch to tariffs,” mentioned Wooden. “Now the query is how a lot rising uncertainty will hit shoppers.”