“Change is neither good nor unhealthy. It merely is,” declares Donald Draper, the unflappable star of “Mad Males”, a tv drama set in Sixties adland. Not all promoting executives share his sangfroid. Right now, expertise is altering the trade quicker than at any time since Mr Draper’s period. The result’s a reshaping of Madison Avenue that’s leaving some admen choking on their Previous Fashioneds.
