Jerry Gogosian, an Instagram account identified for its acerbic commentary on all issues associated to the artwork market, shall be wound down by its creator, Hilde Lynn Helphenstein, who stated on Tuesday that she had “grown out” of the venture.
“I’ve so beloved and loved being Jerry, however it’s time to let it go,” Helphenstein wrote.
She fashioned the account in 2018 and has since gone to amass 151,000 followers. In its seven-year run, Helphenstein has used the account to pithily opine on issues starting from public sale data to artist illustration, mock vendor Larry Gagosian (the account’s namesake), and doc her travails at artwork gala’s throughout the globe.
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Previous to beginning the account, Helphenstein had run her personal gallery in Los Angeles. “I contracted a illness that had me in mattress for a 12 months,” she told W of her determination to launch Jerry Gogosian. “I wasn’t even eager about followers; I simply thought it was inside-track jokes. Then, it went from 100 folks—which is about what I assumed I’d get—to 18,000 in 4 months.”
She initially ran the account anonymously, main Artnet Information to write in 2019 that the one that ran “this crabby little account” had “turn out to be a bit of anxious,” transferring her to lock the Instagram and make it personal. By 2020, Helphenstein had made her account public once more and revealed herself as its creator.
Although most of the account’s posts had been crass memes of blue-chip marketeers and collectors, some had penalties on the artwork world extra broadly. In 2020, for instance, Gagosian gallery dropped director Sam Orlofsky after Helphenstein urged folks to return ahead with sexual harassment allegations towards him.
Helphenstein grew to become well-known by the account and went on to curate a Sotheby’s sale in 2022. However sometimes, its posts additionally landed her in scorching water. Final 12 months, Helphenstein mocked the name of a Sotheby’s auctioneer, main him to accuse her of xenophobia. She later apologized, admitting the joke was made “in poor style.”
It wasn’t instantly clear why Helphenstein was shuttering the account. She signed with the expertise company UTA in 2024. Additionally final 12 months, she told the Wick that she was engaged on “too many initiatives and it has uncentered me,” however she didn’t element what these initiatives had been.
“As for me, I’ve a large open street and I’m working towards manifesting the subsequent factor I’ll go onto to do,” she wrote on Instagram. “It might be in artwork. It might not be.”
Correction, June 10, 2025: An earlier model of this text ran {a photograph} that incorrectly recognized Hilde Lynn Helphenstein as its topic.
