A YEAR AGO, when Apple used a jamboree at its dwelling in Silicon Valley to unveil its artificial-intelligence (AI) technique, grandly referred to as Apple Intelligence, it was a banner event. The next day the agency’s worth soared by greater than $200bn—one of many largest single-day leaps of any firm in American historical past. The thrill was fuelled by hopes that generative AI would allow Apple to rework the iPhone right into a digital assistant—in impact, Siri with a mind—serving to to resuscitate flagging cellphone gross sales. Twelve months later, that pleasure has became virtually existential dread.
