The founding father of Mumsnet is in talks with personal fairness buyers about promoting a stake within the on-line neighborhood for fogeys she arrange greater than 1 / 4 of a century in the past.
Sky Information has learnt that Justine Roberts, who launched Mumsnet in 2000, is working with advisers on a course of which may finally see her relinquishing management of the enterprise.
Metropolis sources stated this weekend that discussions with potential buyers had been underway for some weeks, though they remained at a comparatively early stage.
The id of the corporations in talks with Mumsnet was unclear.
Based in 2000, Mumsnet has grown into an internet neighborhood with roughly 8 million month-to-month customers.
“Over time we have had loads of approaches, however we have stayed impartial as a result of belief and neighborhood integrity are central to Mumsnet,” Ms Roberts informed Sky Information.
“If we usher in a accomplice to assist us develop internationally, we’ll be very centered on discovering the fitting match relatively than speeding right into a deal.”
Mumsnet’s customers are predominantly ladies aged between 25 and 45.
The corporate employs about 75 individuals, with Ms Roberts having transitioned from the chief government’s position to government chair final August.
Sue Macmillan, previously its chief working officer, has changed Ms Roberts as CEO.
Mumsnet gives a discussion board for moms to share experiences, views and sensible recommendation.
It has additionally advanced right into a campaigning organisation, looking for to affect points together with childcare, parental go away, ladies’s well being, security and kids’s use of expertise.
The corporate additionally owns Gransnet, which goals to supply the same service to grandparents.
Based on accounts filed at Firms Home for the 12 months ended December 31, 2024, Mumsnet recorded turnover of £9.4m, a year-on-year rise of just about 20%.
Put up-tax revenue was up 14% to £2.65m, whereas customers spent a complete of 45.7 million hours on the location – an increase of 6.5%.
Among the many new merchandise it referred to was the launch of MumsGPT, an AI-driven shopper insights software.
One supply stated the sale of a stake within the enterprise was anticipated to supply capital to facilitate a global enlargement technique for Mumsnet.
Whereas the valuation of the enterprise was unclear this weekend, sources speculated that it might be price tens of tens of millions of kilos.
If she does promote a controlling curiosity, Ms Roberts is prone to stay concerned as an envoy or advisor to the corporate.
Mumsnet is known to be being suggested by FirstCapital, an impartial boutique, on the talks with buyers.
