Damp carpet and previous espresso. That’s how a perfumier may need described the “prime notes”—trade converse for the preliminary olfactory expertise—at SIMPPAR, the annual fragrance-ingredient expo held this month in Paris. It’s the place distributors from Sicilian dynasties to Japanese chemical companies collect to showcase their substances. Some are pure. The centifolia rose, a fantastically pungent pink flower harvested at daybreak, at its peak efficiency, makes for glorious advertising materials. Much less romantic however extremely profitable are the artificial substances. These molecules enable their makers to isolate particular smells, spare the animals as soon as killed for his or her secretions and provides fragrances endurance.
